August 26, 2011
Gold Coast Trading Co.
I’ve had my eye on
this brand for quite some time now.
What
initially drew me to Gold Coast Trading the first time I came across them was
their beautifully simple and refreshingly clean aesthetic. It was one of those situations when I could’t pull my eyes away from what I was seeing
because it was just so perfect. The clothing this company creates manages to
capture the brilliance of both Africa's fashion and history in such a simple yet effective way.
And as if having an aesthetic to die for and creating amazing clothing weren’t
enough, Gold Coast Trading’s back-story gave me a million more reasons to love them. The
vision behind this brand is nothing short of exceptional. I feel that it is the
same vision that many Africans who find themselves living away from home have. Emeka
Alams, the creator of Gold Coast Trading, takes us back to 1444 -the point in
time when Africans were beginning to be taken from the Gold Coast and traded by
Europeans. As the Gold Coast Trading website reads:
“This trade has changed our
world and reshaped our thoughts. Living by European standards throughout the
African Diaspora we have forgotten what makes our culture powerful, rich and
unique. Here we strive for riches and neglect our families, we smile upon others
while wishing for their demise, all things associated with the mind frame of
those who began this trade.”
Although
the people of Africa have been displaced and dejected, Africa itself is still a
land overflowing with love and hope. It is this brand’s aim to take us back to
those days before 1444 when we weren’t so concerned with living by “European
standards”. Emeka’s devotion to Africa is commendable; I admire how deeply
invested he is in the continent’s past and how he is able to draw inspiration
from moments in history such as the Soweto uprising. Although he is no longer
living in Africa, it is quite easy to see how much he still cares. No
matter how far you travel from home, it should always have a place in your
heart. Gold Coast Trading is a testament to that.
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These photos are stunning! I like this brand too.
ReplyDeletePretty dope! They have some pretty mean Snapbacks too... I need to get one of those!
ReplyDeleteGreat shoot, lovely model..
ReplyDeleteNice pictures... good designs too...
ReplyDelete- LDP
a great collection with lots of flavor to Africa. I really like
ReplyDeleteThey are good pictures and an amazing collection for Africa :)
ReplyDeleteNot quite sure what I love more, your write-up or these pictures! Both are excellent, really great post Dee !!!
ReplyDeleteThe model is dope.
ReplyDeletei love this
ReplyDeleteEmeka sounds like a brilliant guy!
ReplyDeletegreat post!
ReplyDeleteThank you guys for commenting! So glad you all love this brand as much as I do :)
ReplyDeleteoooh nice!
ReplyDeleteI really like your blog and you commented on mine to follo each other and of course I want to haha :)
ReplyDeleteXxXx
<3 Belle
these photographs are amazing
ReplyDeletethis brand is pretty dope
loving the prints
http://bobbieaustinscloset.blogspot.com/
If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place.
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I love these clothes! The cardigans are awesome.
ReplyDeleteand she is stunning as well!
ReplyDeleteDefinitely the kind of stuff I want to be wearing; things that stand for something GREATER. Excellent find, Dee =]
ReplyDeletetrès jolies photos, j'adore ainsi que tous ces tenues
ReplyDeleteNice post. Love the yellow cardigan ;)
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wow...awesome clothes.i love those clothes.Nice post
ReplyDeletelovely blog! now following! :)
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wow......awesome article.love those pictures.thank you for this article.
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