January 23, 2012
Hello! I hope 2012 has been treating everyone extremely well thus far. Today, I would like to share a brand that I have been following for quite some time with you all. LAURENCEAIRLINE is a fashion label based out of Abidjan, Côte d’Ivoire, the hometown of LAURENCEAIRLINE’s chief designer, Laurence Chauvin Buthaud. The concept that “fashion and ethnic cultures can successfully collaborate to create possibilities for the future” is the driving force behind this line and also provides a vehicle for creating job opportunities in Abidjan amidst the aftermath of the humanitarian and political crisis in the Ivory Coast. LAURENCEAIRLINE’s SS/12 menswear collection entitled “ABIDJAN” features shirts and underwear composed of brilliantly colored poplin, chambray, and wax cotton fabrics which display an aesthetic similar to that of traditional African wear. I must say, I have seen wax cotton and ankara overused, misused and abused within the past couple of years so it is extremely, extremely refreshing to see this fabric used so well. LAURENCEAIRLINE brings beauty and hope to a land that has been impacted by pain and despair and has thus earned the good good seal of approval. Please enjoy the photos & video, and make sure you click on the LAURENCEAIRLINE website link at the bottom of this post as well.