Gold Coast Trading Co. Presents: Imo Youth

Gold Coast Trading Co., one of my top favorite brands that I’ve previously featured on this blog, recently released a capsule collection entitled Imo Youth. In the words of the designer, Emeka Elams, “the capsule collection takes a nostalgic look at a home lost, the search for a new identity the churn of migration within the afro-triangle”. My favorite aspect of this brand is that Emeka makes it a point to draw inspiration from different points in Africa’s history and incorporate them into his designs. The pieces produced by this brand are much more than just clothing; they are physical reminders of the resilience and brilliance that resonates within Africa, regardless of the struggles that the continent has faced in the past and continues to face to this day.  

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